> If I search for a hotel the top N results are for other hotels, and then results for travel agents, and buried somewhere in this sea of uselessness is the result I searched for.

The other day I had a DMV appointment scheduled on my Google Calendar with the office address saved in the location field. I opened the event and clicked on the address to navigate there.

I didn't realize initially but the first few Google Maps results were ads! When clicking on an exact address link!! I almost ended up at some apartment complex 2 miles away. Absolutely bewildering.