I wonder if OpenAI will be able to use their gen 2 user-observation-adaption platform to actually improve ads?

This could be one of those product afterthoughts that end up being the big company move, like when Apple did the Iphone and then added the AppStore afterwards.

EDIT: Downvotes. I see this is controversial. There are two major threads in the world today with AI. One is that this fascinating tech can keep you occupied in a corner, apps like generative.ai can automate out your work, you can go on holiday, heck you won't even need to work necessarily, just live on welfare and leave the business folks to their thing, that I've heard Musk and Zuckerberg talk to. And then there's the idea that the whole point of society is to figure out how to productively engage with each other, via jobs, that I see JD Vance is all about, and I fully agree with. In which case, the more important question about AI becomes 'How can it stimulate business between 3rd parties', as that will truly drive an economic revival. How AI can improve ads can then be seen to be more central.