I'm not sure comparing artisanal software to woodworking or organic farming is possible.

With woodworking and farming you get as a result some physical goods. Some John Smith that buys furniture can touch nice cherry paneling, appreciate the joinery and grain. With farming you he can taste delicious organic tomatoes and cucumbers, make food with it.

Would this John Smith care at all about how some software is written as long as it does what he wants and it works reliably? I'm not sure.