With Wolfram it is usually the grandstanding and taking credit for other people's work. Inventing new words for old things is part and parcel of that. He has a lot in common with Schmidhuber, both are arguably very smart people but the fact that other people can be just as smart doesn't seem to fit their worldview.

He may be smarter than I am, but I'm smart enough to tell that he's not nearly as smart as he thinks he is.