I think this is just once again an example of the interests of corporate ownership running counter to creative culture ala “Everything is a Remix”. Music samples, fan fic, fan art, reaction vids, etc.. are natural artifacts of culture. Corporations want to harvest the value of these artifacts without allowing the free flow back into the commons that provides fertile soil for these things to exist in the first place. It’s as unhealthy to culture as strip mining is to the environment.