> Apple's contract likely puts verification on Taboola's plate

The biggest problem started when Apple accepted Taboola as an advertising partner. Taboola is the master of the chumbox/chumvertising, and it's unsurprising that ads are full of scams, that is Taboola's raison d'etre. See https://medium.com/the-awl/a-complete-taxonomy-of-internet-c... from 10 years ago. This isn't new.