To be fair, it is not just Apple. Scams are rampant regardless of the channel serving the ads.

The point is that Apple marketing positions themselves as premium. So most people generally expect better than "the norm" from them.

People use to say "I feel safe giving an iPhone to grandma because the wallet garden protects her".

Well that argument falls short when Apple allows Taboola of all scam ad networks the be present in their news app.

Or when app store search results is filled with misleading ads.