So close to getting it.

all ads are scams, in the sense that all cops are bastards - not so much that every individual cop is a bastard, more that the institution of advertising enshrines, encourages, and rewards scamming its audience. Do honest ads exist? Sure - but since you’ll never know which is which, you’re better off avoiding them as a rule, the risk is not worth the reward.

Is it possible to change the institution of policing, such that the bastards will be punished and excluded and removed as a general consideration? It’s possible, yes, but there are so many dollars tied up in the advertising industry that it’s pretty hard to imagine.