> If I can do it, anyone can.

Right, but they don't. Not to mention a significant portion of the target market are children whose brains are still developing.

Smoking is a vice. Anyone can stop smoking any time they want. But it was still incredibly popular. Government regulation put warning labels everywhere, tightened regulation to ensure no sales to children, provided support to quit. And then the number of people smoking plummeted. Society is better off for it.

"Anyone can do it" is an ideological perspective divorced from lived reality.