>But I actually believe they'll be. In the worst way possible: honest players will be punished disproportionally.

As with everything else BigCo with their legal team will explain to the enforcers why their "right up to the line if not over it" solution is compliant and mediumco and smallco will be the ones getting fined or being forced to waste money staying far from the line or paying a 3rd party to do what bigco's legal team does at cost.