Hi, I'm the person who wrote this article, and I thank whoever posted it here. One comment I'm seeing below is: all ads are scams.

I think that's a bit of an exaggeration. Ads are capitalist tools to get you to buy things, but in most cases, you get the thing you buy. I'm into photography, books, and music, for example, and the ads I see for cameras aren't scams, nor are ads for books or records. Some of them may attempt to to manipulate you to part with your money, but this sort of scam is different.

One problem with Apple News on the iPad or Mac is the size of the ads. Yes, I notice them and generally scroll past them, but they are huge and obtrusive. I've been noticing these obvious AI ads for a couple of months; especially the one with the mug or the totebags. But they have become endemic recently.

Someone I know said that he assumes all ads on Instagram are scams. I don't use IG, but I do use Facebook to keep up with local groups. There was a period where there were tons of those "going out of business ads," and I reported many of them. But I'd say about half the ads I see now are brands I know. Presumably, since IG uses the same algorithm and personal data, my experience there would be the same.

I think the problem with Apple News is that it's not widely used, and advertisers don't see it as a good place to spend their money. Since Apple started using Taboola, it's pure enshittification.

It's worth noting that in Apple's earnings call last year, they said that their profit margin on services was 78%. While Apple News probably doesn't account for much in that number, it seems like much of the company, as far as services are concerned, is aiming for cash over quality.

I'd agree that ads can be useful for some things. However many major online platforms are flooded with scams to the extent that ads for anything that aren't obvious scams are suspect.

Also there is the converse proposition that: "all clicks are click fraud", that is, many web sites try to trick you into clicking on ads by making pop-ups that are hard to close, by making the layout shift so you click on an ad when you were trying to click a link, etc.