Something i see pop up in large Orgs and software solutions is as follows.

- you create large number of working small apps .

- you create a spec from these apps .

- create a huge app .

- make a Dsl to make extensible .

- extend the Dsl to fit what you need in the future .

- optimize the Dsl remove obvious N+1 stuff.

The hard part is throwing away the code in each step . Both managment and devs cant stomach the reality that the code is useless at each stage prior to dsl. They cant molt and discard the shell and hence the project dies.