We use a PiHole, plus ad-blocking browsers, so we see very few ads. According to Claude, around 40% of users in the West use ad-blockers at least some of the time.

You would think that advertisers would understand that they are killing the goose? They have made ads pervasive, annoying and untrustworthy. Hence, fewer and fewer people are willing to put up with them.

Perhaps enshittification will eventually hit a wall. One can hope.

> around 40% of users in the West use ad-blockers at least some of the time

And doubtless many of them use intentionally use TikTok, Instagram, YouTube, etc, where "influencers" subtly (or not-so subtly) advertise to them in the native format of the platform.