All ads are scams. They are there to make you unhappy causing you to need to work/spend money to become happy again.

Your life will be perfect if you just buy [[PRODUCT]]. You will be happy. You will be envied by your neighbors. You will be rich and powerful. You will have a perfect loving relationship. If you don't buy it you will never have any of these things.

Whether they say it explicitly or not, that's what they push through careful imagery and wording.