The key is the money.

I’ve used matrix for years, ran my own federated server for a while.

I’ve been critical of the user experience and issues with how it’s handled by the matrix team before but I acknowledge that by and large these problems can be fixed with money.

Big players need to put their big boy pants on and throw a couple coins from their farcically large coin purse and they can drive a stake through the wretched heart that is Teams.

And this is the part I hope Europe gets. They don't have nearly as much money to throw at Matrix as Microsoft can throw at Teams, but they do have massive resources, and I bet that since Matrix doesn't have many of the same shitty KPIs as Slack and Teams, those resources can go much further.