This is a crowded solution space with participation from cloud, SaaS and data infrastructure vendors. All of these players and their customers have been trying to operationalize LLMs in enterprise workflows for 2+ years. Two big challenges are business ontology and fitting probabilistic tools into processes requiring deterministic outcomes. Overcoming these problems require significant systems integration and process engineering work. What does OpenAI have that makes them specifically capable of solving these problems over Azure, Databricks, Snowflake, etc., who have all been working on these problems for quite a while? I don't know if the press release really addresses any of this, which makes it seem more like marketing copy than anything else.

The question of lock-in is also a major one. Why tether your workflow automation platform to your LLM vendor when that may just be a component of the platform, especially when the pace of change in LLMs specifically is so rapid in almost every conceivable way. I think you'd far rather have an LLM-vendor neutral control plane and disaggregate the lock-in risk somewhat.