I have a hard time believing that the right move for most organizations that aren't already bought into an OpenAI enterprise plan is going to be building their entire business around something like this. This ties you to one model provider that has been having issues keeping up with the other big labs and provides what looks like superficially some extremely useful tools but with unclear amounts of rigor. I don't think I would want to build my business on this if I was an AI-native company that was just starting right now unless they figure out how to make this much more legible and transparent to people.