"The only way for consumers to avoid this "

Or they could stop drinking coke? But I guess that is too much to ask.

account42 8 hours ago | parent | next [-]

That's what gp said, except Coke isn't the only thing that funds the advertising industry - it's pretty much every product you can buy.

	▲	cogman10 6 hours ago \| parent [-]
		It's not perfect, but you can go a pretty long way by prioritizing store brands when possible. Stores still fund the advertising industry but to nowhere near the extent that name brand goods do.

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dns_snek 8 hours ago | parent | prev [-]

You can avoid coke but approximately every brand in the supermarket is funding ad-tech. And even if you can find brands that don't, your supermarket is likely funding ad-tech to advertise itself so you can't go to there at all. Maybe you still have a farmer's market but chances are that they're advertising online.

You can't buy a car or any smartphones you've ever heard of, you won't find an ISP that doesn't advertise online, and good luck finding a decent job without supporting ad-tech.

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cogman10 6 hours ago | parent | next [-]

There's a large difference in the magnitude of spending.

A big chain like kroger, for example, is spending around 10 to 100M. Coke is spending around $5B.

Avoiding national branded products goes a long way in avoiding contributing to the problem.

Things don't need to be all or nothing.

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homeslice69 5 hours ago | parent [-]

Coke is always a discretionary purchase. Basic food staples are not. Kroger relies on national brand advertising to lure people from the perimiter of the store into junk food land.

	▲	cogman10 3 hours ago \| parent [-]
		Most (maybe not all) basic food staples have store brand alternatives. Even junk food does. Sometimes (maybe even often) those products are just repackaged version of the name brand. If the goal is to decrease money going into advertisement budgets, then the best thing you can do is buy store brand when possible. Even if both products are ultimately made from Nestle corp, the cheaper store brand will send less money into Nestle's pockets which means less money for advertising. That's what I mean by "avoiding nationally branded products". A package of "signature frozen peas" will taste just as good as the "birds eye green peas" without sending money to a major company (Looks like all the major companies have spun off their frozen food departments, but at one time this was a Nestle brand. I spent too much time looking into major frozen food brands :D). The advertisement budgets for the grocers are simply a lot smaller than that of the national brands across the board. It also doesn't seem (to me at least) to have been really spent on invasive advertisements.

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cindyllm 7 hours ago | parent | prev [-]

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