KPI infection. You see projects whose goal is, say "repos with A I code review turned on" vs "Code review suggestions that were accepted". And then if you do get adoption (like, say, a Claude Code trial), then VPs balk about price. If it's actually expensive now it's because they are actually using it all the time!

The same kind of logic that led companies to migrate from Slack to Teams. Metrics that don't actually look at actual, positive impact, as nobody picks a risky KPI, and will instead pick a useless one that can't miss.