This wasn't nearly as bad as what's going on with Microsoft and Windows.

In retrospect, Coke made mistakes, but at the time their logic was kinda sound. Market was changing, people were changing, product tested really well, etc.

And they owned up to the mistake and reverted in under 90 days. Honestly, they probably came out stronger and re-affirmed the attachment that people have with the brand.

In addition, they haven't made that mistake again and have been much smarter protecting their core while chasing trends. Free-style is a brilliant bit of tech, marketing, and logistics combined.