> A dangerous disease appeared to afflict the young, which some diagnosed as reading addiction and others as reading rage, reading fever, reading mania or reading lust. Throughout Europe reports circulated about the outbreak of what was described as an epidemic of reading. The behaviours associated with this supposedly insidious contagion were sensation-seeking and morally dissolute and promiscuous behaviour. Even acts of self-destruction were associated with this new craze for the reading of novels.

> What some described as a craze was actually a rise in the 18th century of an ideal: the ‘love of reading’. The emergence of this new phenomenon was largely due to the growing popularity of a new literary genre: the novel. The emergence of commercial publishing in the 18th century and the growth of an ever-widening constituency of readers was not welcomed by everyone. Many cultural commentators were apprehensive about the impact of this new medium on individual behaviour and on society’s moral order.

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