No company has values. Anthropic's resistance to the administration is only as strong as their incentive to resist, and that incentive is money. Their execs love the "Twitter vs Facebook" comparison that makes Sam Altman look so evil and gives them a relative halo effect. To an extent, Sam Altman revels in the evil persona that makes him appear like the Darth Vader of some amorphous emergent technology. Both are very profitable optics to their respective audiences.

If you lend any amount of real-world credence to the value of marketing, you're already giving the ad what it wants. This is (partially) why so many businesses pivoted to viral marketing and Twitter/X outreach that feels genuine, but requires only basic rhetorical comprehension to appease your audience. "Here at WhatsApp, we care deeply about human rights!" *audience loudly cheers*