So apparently they're going to run a Super Bowl ad about ChatGPT having ads (without saying ChatGPT of course)........ Has doing an ad that focuses only on something about your competitor ever been the best play? Talk about yourself.

Obviously it's a play, honing in on privacy/anti-ad concerns, like a Mozilla type angle, but really it's a huge ad buy just to slag off the competitors. Worth the expense just to drive that narrative?

Ads playlist https://www.youtube.com/playlist?list=PLf2m23nhTg1OW258b3XBi...

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badsectoracula 6 hours ago | parent [-]

Wasn't Apple's iconic 1984 ad basically that?

	▲	gowld 5 hours ago \| parent \| next [-]
		Apple's ad had a woman dressed like a Hooter's waitress to represent themselves. That makes themselves the focus of attention. https://www.youtube.com/watch?v=ErwS24cBZPc
	▲	ChrisArchitect 6 hours ago \| parent \| prev [-]
		ah, good one. Was it Big Blue or Big Brother in general being referenced in that one? Either way I suppose Apple didn't even say much of anything about their product in that one where Anthropic is at least highlighting a feature.