Google is fucking obnoxious now too. Pixel phone, swipe left in the launcher and you get "trending" or whatever it's called. And then they saw that the auto-complete dropdown is also real estate, "hey do you want to see trending searches? We're sure you do!"

On my Pixel 8a, a swipe right on the home screen shows the "google app", I don't like that so I disabled it (home settings).