Utilitarian device to type on became an object of obsessive consumption, collection, customization, showing off, fashion (RGB lighting, forced mechanical over scissor distinction even though many people prefer the latter, etc). Yeah of course it's a craze, without scare quotes.

The same gear obsession happened to the gaming mice world, but it was much tamer by comparison.

> Yeah of course it's a craze, without scare quotes.

This is a simplistic opinion to hold. You'd be better complaining that some people enjoy things. Form factor is important, also tactile response and sound. Features like embedding USB hubs or touchpads are essentially a given in laptops. Not being forced to throw a keyboard to the trashbin just because a key failed.

Is this a craze?

Ask yourself this: why are there people paying good money for gaming keyboards? Or Apple's magic keyboard. Is it a craze?

Or are you just complaining that other people enjoy things?

Think about it.