In India, we have generic medicine paracetamol for 20 bucks while branded one is like 5-10 times that.

Sadly many people feel that because they are sick, they need to spend as much money as possible because that would give them best shot at getting healthly.

I once asked a guy "why don't you buy that cheap medicine. Its the same and will save you money" but they were like "naa. Its cheap. What would be inside it. I need to pay top money for best medicine"