I haven't seen what you're suggesting from a CEO at a large company that's primary business is non-software related. At some point in a businesses life theres an accumulation of so many disparate needs and systems that there can be many many layers of cross org needs for fulfilling business processes. This stuff is messy.

I think I saw it asserted that its easier for a new company, which definitely makes sense as you don't carry along all the baggage.