If their whole business is based around being an established standard and making users happy is not a relevant goal, then why do anything at all? They already are an established standard, so why would they bother taking any further actions whatsoever, making any changes or rolling out any new products? Clearly they are trying to achieve something, right? So what is it?

It is about making specific high value users happy. If the rest of us are unhappy - we don't matter. They know for most people ubuntu or whatever isn't a realistic option and so they can take whatever money they can get from those people. Sure a few people like me will run *BSD or linux, but we are a footnote not worth their time.

The only danger is every once in a while one of those little footnotes becomes large enough to be a problem and you lose the market of those who do matter as well. While there are many obvious examples of where that happened, there are also a lot of cases where it didn't.

It used to be empowering everyone to achieve more.