Hypergrowth can be natural. Random example but what if you designed a microblogging service and all of the sudden the biggest platform gets bought by a facist and users come flocking? You could start turning users away or you could work as fast as you can to accommodate them and make small mistakes along the way. Both of these are reasonable decisions and neither one is really wrong.

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ljm 4 hours ago | parent | next [-]

That's demand driven and organic, at least, and it's not the first thing that comes to mind with hypergrowth, it's just scale.

Instead, I think of hypergrowth as a supply-side attempt to capture a larger market in a highly inorganic way and to also capture the absurdly high valuation that comes with it. Usually through VC.

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internetter 4 hours ago | parent [-]

I think what you are referring to is the economical model of growth at all costs (for this I use the term blitzscaling)

I think of hyperscaling as more like growth faster than what the team can manage, for any reason.

	▲	ljm 2 hours ago \| parent [-]
		Virality would be a factor in this too, which is totally demand-side even if there are levers that can be pulled to induce it artificially, but that's getting towards dead internet theory and engagement-bait I think and it's more on the media/consumption side of things.

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3 hours ago | parent | prev [-]

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