> I don't see an obvious way for Waymo to get enshittified.

Oh ye of little faith! Here are some ideas off the top of my head, I am sure the suits at Google already have a bigger list.

  * Ads in vehicle 
  * Adjust route so you see partner companies or billboards
  * Offering alternative destinations (I see you are going to Burger King, would you rather go to our partner McDonalds?)
  * Listening to conversations in car
  * Selling ride data.

The ads will be awful, because you’re effectively captive. You only control the volume and screen if they let you.

Ads in vehicles are a sure thing. Also a sure thing you'll be able to pay a little extra to turn them off, which is basically just the full price of the trip unsubsidized by ads.

It'll be up to you, just like whether you want your Netflix cheaper with ads, or more expensive but without.

I see that choice as a good thing.

The rest of your suggestions are incredibly unlikely. Google doesn't even scan your Gmail anymore, you think they're going to create a privacy scandal by listening to your conversations? And they certainly don't sell your Maps timeline which is far more valuable than just a few car trips, so why on earth would they do that with Waymo? Nor does Google Maps offer to send you to Burger King when you hit directions for McDonald's. And taking a longer route that wastes time, battery and money, on the chance you'll be looking out the window to see a billboard rather than looking at your phone, doesn't make sense at all.

There's all that, but you can just look at Uber for the classic model of how a company like this enshittifies, which is:

- offer a service well below market rate, gain dependent customers

- crank up the price

No need to do much of the other stuff

They already will be selling your ride data and there is no way they could monitor conversations in the car for commercial purposes (at least in Western countries).

Ads in cars, partnerships with alternative destinations, etc. definitely would feel like enshitification for a demographic comparable to the hacker news one here. But these are all per session/user settings just like most of us have a paid Spotify account and never see advertising and those who don't get a very different monetized experience.

What is exciting about monetization like this is the possibility for rides to become very cheap or even free. If my dentist offers free rides to the office in return for my loyalty, I'm quite happy to take that.