> More unnecessary meddling

This is a funny take, because we ostensibly assume 'perfect information' when we extol the virtues of capitalism. It would appear the government is supporting capitalism with this particular initiative...

We don't assume perfect information, or rather - it exists already in an unsanctioned form for those that seek it (usually those to whom price is sensitive).

Until this we assume marginality holds true and price dispersion has a benefit in society that we unwittingly enable.