Apple's ad revenue was 1% of its total in 2024. It was estimated to be 2-3% in 2025.

https://www.apple.com/newsroom/pdfs/fy2024-q4/FY24_Q4_Consol...

https://www.macrumors.com/2025/10/30/apple-4q-2025-earnings/

raw_anon_1111 7 hours ago | parent | next [-]

Their net profit was a little over $100 billion last fiscal year. They get $20 Billion+ in pure profit from Google being their default search engine.

That’s 20% of their profit

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nozzlegear 6 hours ago | parent [-]

Google paying Apple to be the default search engine is not the same as Apple selling $20 billion worth of ads to track you.

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raw_anon_1111 6 hours ago | parent | next [-]

Google isn’t just paying Apple $20 billion, it’s based on click throughs on ads in Safari. Apple is very much getting paid based on the ad economy.

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nozzlegear 6 hours ago | parent [-]

But it still isn't Apple doing the tracking or receiving the data about your Google searches. They aren't Apple's ads, they're Google's ads.

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raw_anon_1111 6 hours ago | parent [-]

How does that matter? Apple is still seeing 20% of its profits from ads and Google is still tracking you through Apple’s browser and Apple is getting paid for it.

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bee_rider 5 hours ago | parent [-]

They pay to be the default, not the only possible search provider.

	▲	raw_anon_1111 4 hours ago \| parent [-]
		They pay per click.

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jojobas 3 hours ago | parent | prev [-]

Yes it is.

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lern_too_spel 9 hours ago | parent | prev [-]

The point is that Apple will make money any way that it can, including ads. That's why iOS privacy is worse than its competitors. You can't install an app without telling Apple because if you could, Apple wouldn't be able to monetize you as well. You can't get your location without also telling Apple because if you could, Apple wouldn't be able to build its location services as easily. No such problems on Android.