All while slowly stuffing (more?) ads into their software.

In a lot of ways Apple is as aligned to data privacy the same way other "platforms" are: to gatekeep the user data behind their ad service. It's better than selling your data, maybe, but you're still being tracked and monitored.

The worst part is since Apple is technically not a 3rd party, many of the rules don’t apply to them even though they bring the same harm to the users. Did you notice the new “creative suite” has analytics with identities linked to your Apple account turned on by defend? Free Pages/Numbers is not so free anymore.