> unfortunate that government control / intervention in the free market to this degree can be spun into something positive

I don't think most Europeans want a laissez faire-style "anything goes" market, we want corporations and people to have responsibility for what they do and the effect they have. With a little bit of nuance, some government control and intervention is needed in a healthy society, because we don't want to end up in the same situation the US currently finds itself in.