I filter emails with the word "unsubscribe" into a separate folder (label in Gmail). If you can unsubscribe from it, it's probably not critical. The vast majority of transactional emails (password resets, magic login links, 2fa codes) don't have that wording in the email body.

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iamacyborg 13 hours ago | parent | next [-]

This fails under CASL (Canadian Anti Spam Law) where transactional mail is required to provide an unsub mechanism. A lot of senders likely don’t bother personalising those emails based on recipient country.

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Marsymars 12 hours ago | parent [-]

There must be some nuance to this - e.g. I just double-checked a bank 2FA email from a bank that only has Canadian operations, and it doesn't have an unsub mechanism. I don't know how an unsubscribe mechanism for a 2FA email that you get after entering a correct password would even function.

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iamacyborg 12 hours ago | parent | next [-]

The unsub would only be for marketing emails, not for transactional ones, even if included in the transactional email.

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amlozano 12 hours ago | parent | prev [-]

Maybe it’s ok to email a person after they click a button that says “mail me my 2fa” code? Not a lawyer but it feels right that if I say it’s ok to send me a one off email explicitly, it can omit an unsubscribe

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Marsymars 12 hours ago | parent [-]

I don't think I've ever seen a button that says "mail me my 2fa code". The workflow basically always goes like this:

1. I enter username/password and click "sign in". 2. Agorithms run on the server. 3. If the algorithms think "suspicious" I'm redirected to an "enter your emailed code" page and automatically send me an email.

In any case, the top of this thread was specifically referring to this type of transactional email.

Taking a quick look at my email history, I have a whole pile of transactional mail (from Canadian entities) with no unsubscribe links: a bank email notifying reception of a complaint, a bank email about my paycheque saying "You received this mandatory email alert to update you on transaction details", various order confirmation emails for things I purchased online, etc.

	▲	zoky 10 hours ago \| parent [-]
		I see them all the time. Usually it’s in the form of “choose your 2FA method” and it gives you a choice between SMS/email/phone call or whatever.

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Neywiny 12 hours ago | parent | prev [-]

I do this too, and in my experience, if it's important enough and I've missed it they'll call. Currently undergoing a major (positive) life event that's had more than a few of those cases. The other issue I run into is when somebody forwards me an email. I don't know if gmail filters can whitelist those but that's always led to me missing something important.