It's quite a bit of money, but a lot less than the equivalent Maya licenses. It would be great if more studios did this:

$240k "Press release, tech blogpost, dedicated product manager for your area" https://fund.blender.org/corporate-memberships/

Meta are paying $30k per year, which is crazy really, when you think how much Blender has assisted in getting content onto their platform. Nvidia is better at $120k, but again, think how many graphics card buys Blender cycles has driven.