Why would they join another project that's worse than their own solution, over which they have full controll?

So many replies. Hello everyone. Beats me, just commenting as someone who won't pivot to the new thing. Outcomes matter, etc.

Supporting Heroic would appear on-brand given their old game/archival messaging, but I'm not learning marketing for free.

Not really against a first-party option, even. I do, however, find the inevitable user split notable.