How do you call / chat w/ AppleID support without logging in first?

Or rather... thank you for the suggestion. I'm going to dig into the docs on their web page and see if there's a way to contact support w/o having to log in first.

[edit: After a bit of digging around, as best I can tell, I have to log in with an AppleId before I can post a question in the support forums about how to reset my AppleId.]