Samsung has really been dropping the ball and has basically reduced themselves to a "No kids, we have Apple at home" clones outside of their fold line ups. Their OneUI updates have borrowed heavily from liquid glass.

The S series have had the same camera hardware since the S22, and the upcoming S26 is no different. That's 5 years of the same exact hardware, and borderline the same display since the S21.

People like to give Apple shit for releasing the same phone year after year, but Samsung has literally been releasing the same exact phone for 4+ years now.

Now, they scrapped the edge late, brought back the plus, delayed the S26 because Apple forced them to put 256GB as the base storage instead of 128, and there's rumours of a wider aspect ratio fold on top of the regular fold. They're just throwing spaghetti at the wall trying to see what sticks.

Samsung has no vision.

> Samsung has no vision.

I entirely agree with you, and profoundly dislike them, but it's clearly working for them if their financials don't lie. While most other manufacturers bleed money, Samsung had healthy profits on smartphones last time I checked. It still puzzles me that anyone would buy them at all, but I've long accepted that I'm not a representative sample.

So given that, I don't see why they would bother coming up with a vision after all this time.