Does Google have the hardware design expertise needed to compete? If they don't already posses that then it is quite a dilemma because they would need to either buy a top notch handset maker and hope that can be competive with the other Android makers. Or build it up themselves. And all this has to happen while competing with other Android makers, who will be very wary of Google. I also don't know that Google needs specific Android phones to be the best or most popular to win the things they care about. Phones are just platforms for them. Android ensures no one has a chokepoint on that.

I have had recent iPhones, Pixels, and a Samsung phone, all high end. I'm a bit biased, but I do honestly think that Pixels are better or the same build quality compared to Samsung. The software is better for me too, but I accept that's a lot of personal preference.

I think the iPhones are out in front a little, but in a way that I'm not sure really matters. I loved the iPhone hardware I've owned, but the difference in build quality isn't noticeable unless you look carefully and isn't noticeable in a case. The only way I'd say it's noticeable is if you're a hardware nerd who knows how the things are manufactured, or if you get a repair bill. What Apple have done with iPhone hardware is a huge achievement, but said as someone who likes owning nice things, I'd happily take a Pixel 10.

> Does Google have the hardware design expertise needed to compete?

Yes

Google Pixel devices are well made and took 4 out of 10 Editor's Choice picks here: https://www.cnet.com/tech/mobile/best-android-phone/

Google bought out HTC 8 years ago to the day, and if I recall correctly that exacerbated a lot of the tension in the Android OEM space that the original Google Pixel rollout caused in the first place.