They control reddit and used to control twitter.

There is/was an interesting period where "normies" were joining twitter en-masse, and adopted many of the denizens ideas as normal widespread ideas. Kinda like going on a camping trip at "the lake" because you heard it's fun and not realizing that everyone else on the trip is part of a semi-deranged cult.

The outsized effect of this was journalists thinking these people on twitter were accurate representations of what society on the whole was thinking.

good observation. twitch has even more loons.