Brand value is definitely a moat. Not the deepest of moats, but it is a moat nonetheless.

> It's pure logic that Tesla has to pursue bets that would justify billion dollar valuations and being a car company isn't that.

Tesla is valued as if it is a tech company with a car business as a side gig. Its balance sheet is a car business, and I'm not even sure it spends enough on tech to have tech qualify as a side gig. And the other tech avenues it has been pursuing (autonomous vehicles, humanoid robots) are areas that other people have been doing for better and longer. Hell, Honda had autonomous (not tele-operated) humanoid robots working 20 years ago.

To be honest, at this point, I mostly consider the other bets that Tesla is pursing are just passion projects to keep the stock price artificially high. Were Tesla more realistically valued, it would lose probably 90% or more of its value, and Musk would be a much poorer man.