> It is however fraud on the part of the travel company to advertise something that doesn't exist

Just here to point out that from a legal perspective, fraud is deliberate deception.

In this case a tourist agency outsourced the creation of their marketing material to a company who used AI to produce it, with hallucinations. From the article it doesn't look like either of the two companies advertised the details knowing they're wrong, or had the intent to deceive.

Posting wrong details on a blog out of carelessness and without deliberate ill intention is not fraud more than using a wrong definition of fraud is fraud.

The standard is to add disclaimers like "Al responses may include mistakes." The chatbot they used to generate that text would have mentioned that.

Everybody knows AI makes stuff up. It's common knowledge.

To omit that disclaimer, the author needs to take responsibility for fact checking anything they post.

Skipping that step, or leaving out the disclaimer, is not carelessness, it is willful misrepresentation.

There has to be a clause for "willful disregard for the truth", no? Having your lying machine come up with plausible lies for you and publishing them without verification is no better than coming up with the lies yourself. What really protects them from fraud accusations is that these blog posts were just content marketing, they weren't making money off of them directly.