Is "IU" another case of xkcd 927?

No, it's to make it easier to dose different kind of biologically active substances. They can have significantly different "recommended weight to eat of this per day", IUs make that sort-of comparable and easier to remember.

https://en.wikipedia.org/wiki/International_unit

	▲	sowbug 5 hours ago \| parent [-]
		The usability issue with IUs is that people are used to scales measuring weight and containers measuring volume, but an IU is different for each substance. Another issue is insulin syringes are labeled in "insulin units," which hapless folks reasonably assume can be abbreviated "IU." If you are measuring out a certain number of IUs, and your calculator or formula hasn't asked you which substance you're working with, you're gonna have a bad time.