How do you suppose Cybertruck is a failure? I see just as many of them as Rivians, while releasing over 5 years later.

It was estimated at >200k/year, but in reality is well under 50k/year. I'd say that is a failure compared to their guidance.

They built production capacity for 125,000-250,000 units per year. They are selling around 20,000 units per year.

It was supposed to cost $39k at the low end and have 500 miles of range at the high end. This drove the hype and high reservation numbers.

In reality it costs $79k and offers up to 325 miles of range. Doubling the price is going to significantly limit the reach of the product.

They are so proud of the Cybertruck sales that they don't eevn dare to disclose sales figures. That's the sign of a market success.

Ignoring who makes it, this kind of gimmickmobile usually sells well for about a year, and then everyone who wants one has one. It was never going to be a tentpole.

Rivian is not making money on those trucks either... I wouldn't count that as a win.

I regularly see Rivians. I've never once seen a Cybertruck in real life. (Midwest USA)