perhaps Amazon needs to rein in the rapid proliferation of low-value six-pagers and the resulting two-pizza teams.

solutions that often look brilliant on paper but are poorly executed or inadequately supported in practice (Amazon GO, Fire Phone, Dash Buttons, Astro, Amazon Wallet, etc, etc)

The said problem statement as described in Amazon 6 pager

Problem Statement Traditional authentication methods like ID cards, passwords, and physical keys are cumbersome, prone to loss or theft, and inefficient in high-traffic environments. In retail, healthcare, and enterprise settings, these lead to delays, security vulnerabilities, and increased operational costs. Biometric alternatives like facial recognition can raise privacy concerns and vary in accuracy due to lighting or masks. There’s a need for a secure, frictionless system that leverages unique, non-intrusive biometrics while giving users control over their data.