When I checked the site this morning, the first impression I had was: They could have just linked to deeplearning[.]ai and that would have been much better.

and that's before knowing about the £4M

Better yet, a link to Kaggle and provide prize funding for a few dozen competitions with most of them open to UK residents only. Directly incentivise the most driven types of people to compete and learn and give local firms a way to identify talent.

But I guess donating another £4MM to PwC is more sensible.