> retail deposits are irrelevant for the banks that do > 70% of banking.

We’re talking about an individual sticking it to the bank he has an account with by cancelling it. Retail sounds entirely relevant here.

The bulk of deposits in those banks don't come from individual retail and thus the individual's got no sticking power.

Citibank interest rate on savings accounts is less than 1%, more like 0.1%, and there are account fees too. They're telling you load and clear "We don't want your money" - you can't argue with that empirical evidence, straight from the horse's mouth.