There is a good parallel here with Myspace and Facebook. Myspace added an ad network & was hammered by spammers around the same time Facebook was opening up user registration to everyone. Facebook had no ads. Myspace was dead.

This time Linux has very good game support to the point where some games have a higher FPS on Linux. It will be so expensive for Microsoft to attempt to turn this ship around, and it will likely still fail.

This is happening at the same time AI agents have gotten really good, so users will just use local AI agents to configure and troubleshoot the rough stuff about Linux. And then they will customize it so much they will never be able to go back to Windows.

Ubuntu is just fine for 99% of non tech users. Windows has so many anti-patterns, tricks, and OneDrive rugpulls now that Ubuntu is actually much safer and simpler for non-techies to use (I can also make the case it beats iOS in that department too.)