It seems to be, for most users who switch, that the driver is if they are primarily a consumer or creator. Unix systems have always been a preferred platform for some creators, but this effect seems to be multiplying as the focus for Windows become less and less creator friendly. Yeah, if you are a gamer and watch YouTube videos, then your path to least resistance is Windows; but if you are a software developer, web developer, music editor, video editor, et al... the ability to control, easily automate, and flexibility of your environment (not to mention the reduced system resources) become a huge advantage. There are reasons why MOST creators are moving away from Windows... and most consumers are becoming more and more comfortable with tablets and Chromebooks.